Common questions

What is SEO?

SEO stands for Search Engine Optimization. It is a set of practices and techniques aimed at optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive to search engines.

SEO is crucial for better online visibility. It helps websites rank higher in search engine results, leading to increased traffic, better user experience, and potentially higher conversion rates.

Keywords are specific words or phrases that people use when searching online. In SEO, optimizing content with relevant keywords helps search engines understand the topic and improves the chances of ranking for those terms.

Search engines use algorithms to analyze various factors, including relevance, quality of content, user experience, and backlinks to determine the ranking of web pages.